Marketing Your Home via the Memorability Factor

One frequently underestimated aspect of effective real estate marketing is memorability.
If you will be selling your Kissimmee home anytime soon, once you’ve prepared for its public
rollout, marketing takes center stage. “Job One” will be exposing it to the galaxy of active prospects—that
is, to the corps of qualified buyers who would be a good fit for your property. Secondarily, it means
making your home memorable.
For the potential buyers who happen to be well-organized, efficient and energetic, the memorability
factor isn’t vital. They’ve been combing the listings for Kissimmee homes for sale with regularity in the
hope of finding a property like yours. They’ll see that yours looks like a good match, and either make an
appearance at your open house, schedule a showing through their buyers agent, or make contact online.
Buyers like those are increasingly common—but many other well-qualified prospects are not so
well organized. They might be under less time pressure to find their new home, or they might be so busy
with other obligations that their house-hunting moments are sporadic and rushed. For whatever reason,
they are in danger of losing track of your listing—even if it was one that looked promising when they
came across it. It’s also possible that after too much time spent staring at the screen, even the most
motivated house hunters can go temporarily “house blind”—fail to remember one they should have noted.
That’s the point: a listing, (or ad, classified blurb, or flyer), in addition to being attractively
illustrated and technically accurate, should also be constructed to make it in some way memorable. That’s
not the same kind of “memorable” that is making the new Avengers movie so popular or that makes Hotel
California a song that refuses to go away. That kind of memorable requires one-in-a-million creative
genius.
The marketing for your Kissimmee home for sale can be made memorable much more simply. Its
messaging need only point up some unique feature (or express a point of view about its impact) that
literally makes it easy to remember. Specific examples will differ for every property. One home might
score memorability by naming it for a unique location (“Kissimmee’s Hill House”), by accentuating its
floral sanctum of a garden, or by highlighting its dreamy chef’s kitchen. When the memorable point rings
true, it also helps couples easily identify your property in later decision-making discussions.
Developing a potent marketing strategy for your Kissimmee home for sale is just part of the full
service I provide. Do call!

Prepared by James Williams, Realtor; Office Manager; and Top Producer at REMAX Premier Properties. He focuses on helping sellers and buyers in the Central Florida Market www.HomesInMyOrlando.com James has served as a Board Director at the Osceola Association of Realtors ‘15 - ‘18, and as a State Leader for Florida CRS - Certified Residential Specialist ‘15 - ‘18. Contact him at 321-402-6261 or jaw3remax@gmail.com

Comments

Post a Comment

Popular posts from this blog

Central Florida Homeowners Calculate Rate Cut Benefits

When interest rates were cut after the Fed’s July meeting, the press was quick to point out that not every homeowner would benefit from the move. As Bankrate.com noted in its lead article How the Fed’s Interest Rate Decisions Affect Mortgage Rates, “the majority of Americans won’t be affected.” That’s true—for the moment. But for some Central Florida homeowners, by last week, the immediate effects constituted good news. The Bankrate commentators touched on some of the traditional brain-teasing economics behind the effects (“there is an inverse relationship between bond prices and yields”)—but the practical repercussions were more straightforward. Mortgage lenders reacted with rate cuts, so: • Benefits flowed to the “winners of the rate cut”—some home loan borrowers with adjustable-rate mortgages (ARMs). • Also benefitting were those using home equity lines of credit (HELOCs). • Current fixed-rate mortgage holders may be able to cut their mortgage payments via refinancing.
Read more

For Central Florida Neighborhoods, 4 Features Warrant Scrutiny

  Every serious house hunter is aware that the Central Florida neighborhood surrounding any house has a significant effect on its ultimate value. It follows that the future of a neighborhood will have a measurable impact the future value of the properties in it. Part of the reason not much emphasis is given to this factor is the difficulty of gauging a neighborhood’s future prospects. That’s especially true for homebuyers who are new to the area. Yet there are ways to scrutinize neighborhood characteristics for indications that augur well…or which point to a future which might not be headed in the right direction. Here are four such factors: 1. Incomes . Strong average household incomes are indicative of more than just the current bankrolls of the neighbors. Higher incomes are good bellwethers for households likely to maintain attractive landscaping—and to make future renovations to their properties. 2. Home price histories . For properties currently listed in the same neighbor
Read more

Central Florida Homes for Sale Prospects—the Straight Scoop

  It never ceases to amaze: the way media news briefs can state a set of facts that, despite being literally accurate, leave listeners with a mistaken impression. For local homeowners making up their minds whether the timing is right for putting their own Central Florida homes up for sale, this last week provided a fine example. One newscast in particular would seem to be off-putting. It’s true that when measured against the same period a year earlier, the national home sales levels had been weak. That made the one news blip that came over the satellite radios in many Central Florida autos all the more convincing. Listeners might have concluded that throughout the country, potential home buyers were staging a disappearing act. That kind of discouraging news could well put a damper on those contemplating putting up their own Central Florida homes for sale. The real estate item was the final one in Friday’s on-the-hour news, which repeated hourly. The announcer’s voice del
Read more